Alistair Brownlee will start in Nice on Sunday knowing that he needs to be on top of his game if he’s to become the first British male to win the Ironman 70.3 world title.

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Simon Lessing, Andrew Johns, Tim Don twice, and Brownlee make up a ‘who’s who’ of British tri talent to have made the podium in the 70.3 worlds without reaching the top step.

But to achieve the feat on the Côte d’Azur, the 31-year-old Yorkshireman must defeat one of the strongest fields ever assembled that includes many of the world’s best over all distances.

That list is headed by Brownlee’s long-time nemesis Javier Gomez, a five-time short course world champion and twice 70.3 victor. Then there is the Norwegian duo Kristian Blummenfelt and Gustav Iden, who hold the fastest times ever recorded at the distance, with Blummenfelt stopping the clock at 3:29:04 in Bahrain in December, with Iden just 21sec behind.

Current champion Jan Frodeno has opted to sit out to concentrate fully on Hawaii, but German representation is still strong, with top billing going to Sebastian Kienle and Patrick Lange. Kienle is the 2012 and 2013 70.3 world champion and underlined his prowess at the middle distance by winning the Challenge Championship in Slovakia in June. Lange has won the past two Ironman World Championships in Hawaii, producing the fastest marathon split each time.  

Brownlee looked in solid form in winning Ironman 70.3 Dun Laoghaire on the east coast of Ireland last month by 10mins and the testing course in southern France, where the bike leg rises from the shores of the Mediterranean to 962m altitude, should suit his talents.

He’s also not short of motivation and will want to go one better than last year when he finished second to Frodeno in Port Elizabeth in South Africa, where a 67min half-marathon still wasn’t enough for victory having reached T2 with Gomez and the German for company.

Although Brownlee has also qualified for the Ironman World Championship via a debut victory in Youghal in southern Ireland, he’s been clear in stating that 2019 in Hawaii will primarily be a learning experience, and it is the 70.3 crown that is his priority for the season.

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If he needs positive omens, he could point to Blummenfelt, Iden and Gomez all having raced on a tough course in Lausanne in the World Triathlon Series Grand Final on Saturday. But if the trio are jaded from those endeavours, the contest also underlined they are in imperious form, especially the Norwegians, with Blummenfelt running to a maiden WTS victory and Iden finishing fourth.

In a 67-strong field of professional men, the threat isn’t restricted to those highlighted above. Like last year, Ben Kanute will try to establish himself at the front of the race from the start. The American’s aggressive style aligns with Brownlee’s in trying to break from the main pack, but although finishing fourth last year, Kanute lacks the running pedigree of Brownlee, Gomez or Blummenfelt.