There’s no time like the present to save the future of the internet.

That’s the message from the nation’s largest and most active organizations focused on the issue of online freedom and net neutrality.

Following this week’s news that FCC Chairman Tom Wheeler is preparing a push to pass new rules that would allow the nation’s internet providers to create a two-tiered, two-speed internet by allowing corporations to pay for privileged access to broadband “fast lanes,” the group’s opposed to the move are warning the American people that if they don’t act quickly and aggressively, the open internet they know and love could be destroyed forever.

“It’s time to launch the largest protest the FCC has ever seen.” —Josh Levy, Free Press

In his organization’s call to arms on Thursday, executive director of Free Press Craig Aaron, asked people to consider what they would do if they learned the internet “they knew and love” had only three weeks to live: “Would you spend your time binging on listicles or the final season of Breaking Bad?” or “Would you take to the streets and raise hell?”

And in a post on Friday, the group’s campaign director Josh Levy announced: “It’s time to launch the largest protest the FCC has ever seen.” He continued:

In anticipation that the lovers and defenders of the internet will, in fact, choose to fight rather than roll over, Free Press and some its allies are now planning a day of where they plan to go beyond petition drives and phones calls by “rising up” against the FCC proposal with street protests in Washington, DC.

In addition to Free Press, groups like Demand Progress, Common Cause, RootsAction, the Electronic Frontier Foundation, the ACLU, Public Knowledge, and others have swung into action mode to fight what they fear will be the death of “net neutrality”—the key principle that has guided the web since its inception and stipulates that all online content should receive equal treatment free of corporate or government interference.

“Let’s organize like mad to save the internet, as if democracy and press freedom both depend on it … because they do.” —Jeff Cohen, RootsAction

As summarized by journalist and Free Press co-founder John Nichols at The Nation, the urgency of the groups’ collective message is that net neutrality can be saved, but “only if citizens raise an outcry.”