The study, which comprised an in-depth quantitative survey of 5,529 triathletes and multiple trade interviews, found that the UK’s growing population of 150,000 triathletes, up 7% on 2015, are now spending an average of £2,970 per year on the sport.

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Since London 2012, the areas driving growth included wetsuits (up 137%), sports nutrition (up 82%) and event entries, travel and accommodation (up 67%).

Wetsuit sales, benefitting from the growth in the popularity of open water swimming alongside triathlon, increased 13% last year, with 72% of those surveyed having bought a new wetsuit within the past three years.

The growing adoption of sports nutrition, up 15% year on year, as a training and race aid was evidenced by 75% of respondents now using nutrition products at least once per week.

The economic uncertainty introduced by June’s Brexit vote was unable to stop the industry growing by 4.4%* overall in 2016. Whilst the ‘big ticket’ purchasing of bikes did suffer, down by 7%, triathletes seemed to console themselves by travelling overseas to race, with 24% racing outside the UK last year.

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