The meeting that Vince McMahon called backstage at RAW on Monday afternoon and the major creative team shake-up that took place were reportedly a result of McMahon finally putting his foot down over RAW’s bad ratings and creative direction.
According to f4wonline.com, Vince McMahon had been stressed out for weeks and something happened on his flight to the west coast over the weekend that led him to finally take action. As previously reported, a top WWE superstar also had a major blow-up with Vince regarding the real “State of WWE” and what needs to be done to get WWE back on track.
Brian Gewirtz, previously WWE’s Senior Vice President of Creative, has been demoted to a consultant role and his days in WWE could be numbered. Even before Monday’s demotion, he was recently assigned to WWE’s “home team” of writers, which works on television scripts from WWE headquarters in Stamford, CT. Gewirtz was only showing up to WWE HQ 3-4 days a week, which got him a lot of heat from co-workers.
It’s worth noting that Brian Gewirtz is the person who writes The Rock’s material, so that’s one of the reasons he’s been kept on board as a consultant.
Dave Kapoor, formerly known as Ranjin Singh on WWE TV, will be taking over al ot of Gewirtz’s duties. Ed Koskey still handles a lot of the writing on SmackDown (as does Michael Hayes) and writer Eric Pankowski also has a lot of influence over WWE’s creative direction.
With all the finger pointing going on, a lot of the blame is being directed at Stephanie McMahon. A source told F4wonline.com:
“The reality is Brian isn’t the real issue or even a band-aid. Stephanie has run this dysfunctionally toxic division for the entire duration of its ratings decline. Her horrendous structure from the committee dynamic to who she fast-tracks and how rigidly the shows are structured are why this product isn’t gangbusters. Plus, three hours is a [disaster].”
* MORE On The MAJOR Changes Happening Behind The Scenes In WWE