Raw dropped four percent from last week, doing 2.68 million viewers, making it the lowest-watched show since the June 12th episode that went against the NBA playoffs which would make it the lowest number since the revitalization of Raw with the strong series of building PPV main events in the late summer and fall.
In this case, the attempt to avoid what happened last week with the huge third hour turnoff was done by putting the climax of Roman Reigns vs. Cesaro, as well as the complete Dean Ambrose vs. Samoa Joe and Kane vs. Braun Strowman matches all in the third hour. The result was a minimal third hour drop, and a big increase in that hour from last week.
The bad news is the second hour drop was significant, resulting in the second lowest rated hour number two on Raw in history, only beating the episode that went against the Trump-Clinton debate in 2016. That means it was even below hour two on July 4th in the past.
Part of the low number was the Miami Dolphins vs. New England Patriots NFL game that did 11.78 million viewers. But most of the network programming was down.
Raw was sixth for the night on cable.
The three hours were:
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8 p.m. 2.88 million viewers
9 p.m. 2.61 million viewers
10 p.m. 2.57 million viewers
Here’s a chart from Paul Fontaine that looks at Raw ratings since the start of football season and compares them to last year’s numbers: